Wednesday, August 8, 2012

Steps to Indie Publishing - Step Five: Spread the News!

Tell everyone about your book. Your family, friends, and anyone else who you are comfortable telling about your published work.

Armed with your promotional tools and URLs from step three, go out and use your social networks and spread the news.
- Ask for reviews (share the good ones).
- Show off your book trailer.
- Schedule guest posts/interviews on blogs.
- Seek out venues to show off your new baby.
- Be social.

Some general pointers I would like to offer:
- Be humble because we all have more to learn.
- Be cautious because there are those who seek to take advantage. If it sounds too good to be true, it probably is.
- Be generous to others, especially want-to-be authors because you were once like them.
- Be respectful, especially if you are seeking respect in return.
- Be realistic about your expectations.
- Be kind so that others will be kind to you.
- Be yourself because no one is like you.

A few comments about bad reviews
- We all get them (even authors of the classics).
- You can't please everyone, and that is okay.
- Just because one person thinks that, doesn't mean the rest of the readers do.
- Try to glean from the honest points and ignore the rest.
- Cry and then leave it behind you. There are much better things ahead.

Come back next week for the final installment, Step Six: Maintenance.

- Rachel Rossano


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